Keyword: men depression

In Quebec, there are many ad campaigns designed to reduce the stigma surrounding mental illness. Of particular note are ads by the Mental Illness Foundation. The campaign Demander de l’aide, c’est fort! by the Centre de prévention du suicide du Saguenay-Lac-Saint-Jean also seeks to shatter the image that asking for help is a sign of weakness, redefining it instead as a sign of strength. This type of innovation is reflected in the Et moi, comment ça va?[1] project recently established by the Centre de prévention du suicide de Québec (CPSQ).

Depression has long been more readily associated with women because, for some, “real men don’t get depressed”. This belief is addressed in an Australian initiative[1] to battle depression, which reflects an international trend: health promotion campaigns that challenge traditional male norms. Why? For the simple reason that men who are more traditional and rigid in […]